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HealthBridge Financial Announces $17M Expansion, 200 New Jobs in West Michigan

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HealthBridge’s repayment plan is rapidly growing in popularity among major U.S. health care providers

The American Hospital Association reports that in 2025, the average employer sponsored family health insurance annual premium is nearly $27,000. On average, employees contribute roughly $6,800.

“That means despite having this insurance coverage that often times you get through your employer, the first $4,000 is out of your own pocket. The problem that we have in this country is that the average American has less than $500 is savings in times of an emergency.”

Greg VandenBosch Co-founder and CEO of HealthBridge Financial. He explains high out-of-pocket costs means patients are delaying and skipping care. And more than half of U.S. hospitals are operating on thin margins.

“In a sentence, we pay hospitals upfront what patients owe so that they can get the care that they need when they need it. And then we give patients zero percent, extended, structured payment plans they can repay their obligation in convenient and affordable monthly installments.”

Founded in 2017, HealthBridge Financial’s repayment plan is rapidly growing in popularity among major U.S. health care providers.

Keeping up with demand, the company is investing more than $17 million, adding 55,000 square feet in a brand-new Cascade Township operation and hiring at least 200 employees.

The expansion is supported by the Michigan Strategic Fund. It’s awarded a $1.5 million Michigan Business Development Program grant.

Patrick joined WGVU Public Media in December, 2008 after eight years of investigative reporting at Grand Rapids' WOOD-TV8 and three years at WYTV News Channel 33 in Youngstown, Ohio. As News and Public Affairs Director, Patrick manages our daily radio news operation and public interest television programming. An award-winning reporter, Patrick has won multiple Michigan Associated Press Best Reporter/Anchor awards and is a three-time Academy of Television Arts & Sciences EMMY Award winner with 14 nominations.
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