The latest installment of the Pure Michigan national advertising campaign that seeks to attract tourists to the state includes three new television commercials.
Travel Michigan, which is part of the Michigan Economic Development Corp., says the new commercials debut Monday and will run on cable channels through June.
The new 30-second ads are titled "Along the Way," "Fertile Ground" and "Small Batches."
They encourage people to discover unexpected things in the state, savor a Michigan craft beer and experience the farm-to-table eating options around Michigan.
Other ads are planned as part of a spring push.
And the 2016 Official Pure Michigan Travel Guide has been released, offering a host of trip ideas.
