Michigan’s Adventure announces first “Happiness Is Christmas” holiday shopping and family event

Park launches 11 days of family fun with free admission, seasonal treats and holiday activities

MUSKEGON, Mich. (November 10, 2026) — Happiness is finding a thoughtful gift, sharing seasonal treats, and making holiday memories together. For Michigan’s Adventure, happiness provides memorable moments and experiences for guests of all ages. As a holiday gift to the park’s loyal fans, Michigan’s Adventure is launching its all-new PEANUTS®-themed holiday event, “Happiness Is Christmas.”

Beginning Friday, Nov. 27, Michigan’s Adventure will welcome guests for family activities, exclusive shopping, photo opportunities, and festive food and drinks. Parking and admission are free.

The Snoopy Boutique store will serve as the event’s shopping hub, featuring PEANUTS merchandise. Guests can also purchase Michigan’s Adventure apparel, park souvenirs and new merchandise available exclusively for the holidays, as well as 2027 season passes.

“Happiness Is Christmas” extends beyond the Boutique with family-focused activities that include cookie decorating and sweet treats inside Peppermint Patty’s Candy Shop. Nearby, Sweets & Treats will offer a hot chocolate bar, warm apple cider, kids and adult drinks, and some of the park’s favorite snacks with a festive twist. Holiday treats include cinnamon-roasted nuts, cinnamon kettle corn, and holiday cotton candy. Families can also meet everyone’s favorite beagle, Snoopy, share hugs and pose for photos.
 
Outside, the front entrance plaza of the park will transform into Holiday Square and feature local food trucks, additional photo opportunities and the park’s Christmas Spirit Meter amid twinkling lights and festive decorations.

“Our new ‘Happiness Is Christmas’ event is a gift to our community,” said Carson Weingart, park president at Michigan’s Adventure. “For 70 years, Michigan’s Adventure has been a family tradition for our guests. Now we are giving them an all-new tradition and opportunity to create holiday memories together. We are excited to partner with PEANUTS and local vendors for this special, one-of-its-kind event and welcome holiday cheer to the front plaza of our park for the first time ever.”

“Happiness Is Christmas” opens at 2 p.m. on Black Friday, Nov. 27, and will run for 11 days, on Thursdays, Fridays, and Saturdays through Dec. 19. The event will be centered in the front plaza of the park, and no rides will be operating. For more information about the event, dates and operating hours and more, visit miadventure.enchantedparks.com.

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