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Six Flags sells Michigan's Adventure

Michigan's Adventure Water Flume
Patrick Center
/
WGVU Public Media
Michigan's Adventure

North America’s largest amusement park operator is selling Michigan’s Adventure in Muskegon County.

Michigan’s Adventure is one of seven theme parks Six Flags Entertainment Corporation is divesting from its portfolio of amusement and water parks.

EPR Properties, a Kansas City, Missouri based real estate trust company, is purchasing them for $331 million.

Delaware-based Enchanted Parks Holdings will manage the parks including Valleyfair in Minneapolis, Kansas City’s Worlds of Fun, Schlitterbahn Waterpark in Galveston, Texas, Six Flags St. Louis, Six Flags Great Escape in Queensbury, N.Y., and Six Flags La Ronde located in Montreal, Quebec Canada. 

Including Michigan’s Adventure, the parks drew roughly 4.5 million guests last year generating $260 million in revenue.

In a news release Six Flags President and CEO John Reilly said the company’s earning power is “under-realized.” It’s now focusing on its remaining 34 parks.

EPR Properties and Enchanted Parks Holdings say they’ll honor season passes sold to guests for 2026.

Michigan’s Adventure began as “Deer Park” back in 1958. It was purchased in 1968 and years later renamed Deer Park Funland. In 1988 it was rebranded Michigan’s Adventure. Cedar Fair purchased it in 2001 and then merged with Six Flags in 2024.

I’m Patrick Center.

Patrick joined WGVU Public Media in December, 2008 after eight years of investigative reporting at Grand Rapids' WOOD-TV8 and three years at WYTV News Channel 33 in Youngstown, Ohio. As News and Public Affairs Director, Patrick manages our daily radio news operation and public interest television programming. An award-winning reporter, Patrick has won multiple Michigan Associated Press Best Reporter/Anchor awards and is a three-time Academy of Television Arts & Sciences EMMY Award winner with 14 nominations.