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MI AG warns consumers about price gouging as Detroit Auto Show opens to the public

A worker dusts on a 2026 Cadillac Optiq Premium Sport vehicle at the Detroit Auto Show, Wednesday, Jan. 14, 2026, in Detroit
Jose Juarez
/
AP Photo
A worker dusts on a 2026 Cadillac Optiq Premium Sport vehicle at the Detroit Auto Show, Wednesday, Jan. 14, 2026, in Detroit

Hundreds of thousands are expected to attend the showcase

The State Attorney General is reminding consumers to be aware of potential price gouging that might be tied to the Detroit Auto Show.Hundreds of thousands are expected to attend.
Michigan law prohibits retailers from charging prices that are “grossly in excess” of what others are charging for the same thing.

In a news release, Nessel says, “While some higher prices during the Detroit Auto Show are to be expected, the event should not come with unfair costs to consumers,” adding, “I encourage all attendees to do their homework and compare prices before heading down to the event or booking a hotel, and to report suspicions of price gouging to my office.”  
The Detroit Auto Show takes place until January 25 at Huntington Place in Detroit.

Consumers who believe they have been charged a grossly excessive price are urged to file a complaint directly with the Consumer Protection Team at mi.gov/consumerprotection

Jennifer is an award winning broadcast news journalist with more than two decades of professional television news experience including the nation's fifth largest news market. She's worked as both news reporter and news anchor for television and radio in markets from Grand Rapids and Kalamazoo all the way to San Francisco, California.
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