Time to prepare for the Addys

By Shelley Irwin

Published February 5, 2026 at 10:35 AM EST

The annual competition on behalf of the West Michigan Chapter of the American Advertising Federation.

Time to prepare for the Addys, this annual competition on behalf of the West Michigan Chapter of the American Advertising Federation held February 27. We talk to the President about what it takes to win. Plus get the chance to advance to district and national events.

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Shelley Irwin

Shelley Irwin is the host and producer for The Shelley Irwin Show, a news magazine talk-show format on the local NPR affiliate Monday through Friday. The show, broadcast at 9 a.m., features a wide variety of local and national news makers, plus special features.

See stories by Shelley Irwin