2025 Fragrance trends

By Shelley Irwin

Published December 29, 2025 at 9:55 AM EST

We talk to the President of the Fragrance Foundation, Linda Levy.

What are the top fragrance trends for 2025? We talk to the President of the Fragrance Foundation, Linda Levy, about key trends, categories, styles, and more.

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Shelley Irwin

Shelley Irwin is the host and producer for The Shelley Irwin Show, a news magazine talk-show format on the local NPR affiliate Monday through Friday. The show, broadcast at 9 a.m., features a wide variety of local and national news makers, plus special features.

See stories by Shelley Irwin