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A West Michigan businessman is partnering with the Ferris State University women’s basketball team in what’s believed to be the first promotional deal of its kind

Woodchuck.AI started less than a year ago in Detroit

Under the bill, high school athletics endorsement contracts would need approval from the MHSAA, which supports the bill in its current form. Students would also need parental consent if they’re under 18

Lawmakers have given final approval to bills that would clear the way for college athletes to be paid for the use of their names, images or likeness…