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Experience Grand Rapids launches groundbreaking AI tool for accessible travel

Experience Grand Rapids
/
ExperienceGR.com

Experience Grand Rapids is launching a first-of-its-kind AI accessibility travel tool which assists travelers with disabilities navigate Kent County

“We partnered with a global platform called Wheel the World and they’re global, they’re an accessible travel platform, and we’re the very first destination that is using this AI accessibility tool.”

That’s Vice President of Marketing at Experience Grand Rapids Kate Lieto. She explains how the new AI chatbot uses a decade of accessibility data from Disability Advocates of Kent County, as well as extensive venue mapping, to provide visitors with answers to frequently asked questions.

“It can know things from just what is there to do in Grand Rapids or why would I travel to Grand Rapids, to really detailed, specific accessible information. Things like, how high is the bed at this certain hotel, or how wide are the doors at this restaurant? Are there steps? Is there a hearing loop?”

Lieto says the AI agent is designed to continuously learn as it receives more data and feedback. The more it’s used, the more it improves. And if it doesn’t know the answer?

“We are monitoring those chat logs, so we’ll see kind of what gaps in content we have. We also have the ability for feedback right there in the accessibility agent.”

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Dave joined WGVU Public Media in November of 2023 after eighteen years as a Michigan Association of Broadcasters Emmy-nominated photojournalist and editor at Grand Rapids' WOOD TV8 and three years at WEYI TV25 in Flint, Michigan. As a General Assignment Reporter, Dave covers daily news and community events all over West Michigan.
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