The Hotel Rose will feature 54 guest rooms with 7,400 square feet of retail space and 2,600 square feet of restaurant space. Amway Hotel Corporation will operate the new hotel located at the former Northland Pontiac dealership.
“The structures were dilapidated. They were eventually razed by the city.”
The near half-acre parcel converted into a parking lot. Thad Beard is Rockford City Manager.
“In 2008 a subcommittee was established and identified the highest best use of that property was to be a hotel.”
“We are designing and creating a hotel that’s going to extend the downtown of Rockford significantly.”
Ryan Wheeler and Wheeler Development Group has been a hotel builder since 1981.
“Ground floor retail and restaurants and then a place for people to stay in Rockford rather than outlying areas.”
Keeping tourism dollars in Rockford. The $14 million Hotel Rose has been on the drawing board since 2018. When completed in June 2025 it will create 40 new full-time jobs.
The Michigan Economic Development Corporation is supporting it with a $3.25 million Michigan Community Revitalization Program loan.