Gov. Whitmer launches Michigan marketing campaign ‘home of opportunity for all’
In March, the Michigan Economic Development Corporation launched its reimagined “Pure Opportunity” business marketing campaign, as well as the evolution of the iconic Pure Michigan campaign
On Tuesday, Governor Gretchen Whitmer announced that the state is making a bold, visually inspiring case as the destination offering businesses opportunity for growth, visitors a chance for a ‘Fresh Take’ on life and talent a home to build both a rewarding life and career.
Governor Whitmer says, “Michigan is a place that will drive the world forward through grit, our world-class workforce, and stunning natural resources…” She adds, “We will work together to show the world what makes Michigan the best place invest, innovate, live, and explore. We invite everyone to be a part of what we’re building in Pure Michigan. Let’s keep getting it done.”
A new release says that in March, the Michigan Economic Development Corporation (MEDC) launched its reimagined Pure Opportunity business marketing campaign, as well as the evolution of the iconic Pure Michigan campaign meant to inspire and invigorate visitors through fresh travel perspectives and new voices. MEDC is also developing the nation’s largest talent attraction campaign, set to launch later this year.