SHEFIT patented a Zip. Cinch. Lift sports bra in 2010. The husband and wife design team were featured on Shark Tank. Since then, sales have spiked. Women’s Wear Daily says SHEFIT is “on track to compete with Under Armour and Nike.”
The company has purchased property in the Jamestown Commerce Center near Hudsonville’s 32nd Street and Quincy Street. This is where SHEFIT will expand to a 75,000 square foot new national headquarters.
Bob Moylan is SHEFIT CEO, he explains, “As we expand SHEFIT’s product portfolio and overall reach, we are confident our new headquarters will accommodate this growth for years to come and we’re excited to be doing it all in West Michigan”
The new location will allow for expanding the company’s product lines.