Holland's Successful Christmas Tree Campaign Follows Parade Cancellation
Despite cancelling their annual holiday parade due to COVID concerns, the City of Holland announced a successful completion of their Christmas tree fundraising campaign. But, losing the holiday parade won’t dampen the city’s holiday spirit.
“The health and safety of our community is the number one priority but we still wanted to have a lot of holiday fun, downtown.”
And because they value the Holland community’s health, Kara de Alvare (de auveray) , Marketing Coordinator for Downtown Holland says the annual holiday parade and a few other festivities won’t be taking place this year: cancelled due to the coronavirus pandemic.
“We have been forced to cancel some of our traditional holiday events including our parade of lights and our holiday open house and our up on the rooftops which is typically our biggest fundraiser of the year. So our board of directors decided to cancel some of our larger scale events for the safety of the community.”
Kara says residents and visitors don’t have to worry, they still will have plenty to do, including they shop till you drop and shopping jam events along with a new one- the 12 days of Christmas. In addition, Kara adds one of their crowning events is the recent, successful completion of their Christmas tree fundraiser.
“So we launched a crowd sourcing, fundraising campaign to raise funds to purchase a 21 foot artificial pre-lit Christmas tree for downtown Holland, that we’ll be installing this year and for years to come. So, with the cancellation of our events we were looking for something to bring a little magic to downtown Holland.”
Kara says they hope to have the tree up and sparkling with lights as early as next week.