Salvation Army Red Kettle Campaign Embraces Technology
The Salvation Army’s Red Kettle Campaign has gone high tech. The campaign is in its second week and officials say this year they’re embracing technology, making it easier to get donations.
“The red kettles have always been key for impulse gifts, people walk by and throw cash or change in and the fact that people aren’t carrying that much cash anymore has really impacted the income in those kettles.”
That’s Major Glen Caddy, Salvation Army’s Divisional Commander in West Michigan. He says they’ve been trying for years to figure out how to make the kettle donations a bit easier and quicker. So, this year, they’ve embraced technology and adopted what they’re calling “kettle pay”.
“Using both Apple pay and Google pay, to allow people to make a contribution right at the kettle. We’re using technology called near field communication, which will have a tag on every kettle sign, allowing people to use their smart phones to just “bump” the tag and it makes a donation from their apple wallet or their google wallet, it’s just very simple.”
Major Caddy hopes it’s a win-win for both donors and the Salvation Army. They’re goal is 1.6 million dollars to address the needs of Kent County.
“The funds raised during this campaign, are used to provide Christmas assistance for about 25-hundred families to provide food and toys during the season but in addition the funds go to provide the ongoing programs the Salvation Army offers to our neighbors in need.”
Major Caddy says they still accept cash and coins at their numerous West Michigan locations. He adds they’ve also made it easy for volunteers. You can go online to RegistertoRing.com and sign up.
All the information you need can be found at SAkentcounty.org.