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Partnership seeks to spur innovation at simulated city

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Officials at the University of Michigan are partnering on an effort to spur collaboration among university researchers, advanced transportation startups and student innovators.

The University of Michigan College of Engineering's Center for Entrepreneurship and the school's Mobility Transformation Center on Thursday announced TechLab at Mcity, the simulated city on the school's Ann Arbor campus that's used for testing autonomous vehicles.

TechLab was created to boost educational opportunities and replicate many of the attributes of startup incubators.

Thomas Frank, executive director of the Center for Entrepreneurship, says in a statement that it's "a model that will create a winning opportunity for all involved."

TechLab's pilot program launches with Zendrive, which taps mobile sensors to measure driver safety through actions such as acceleration, braking, swerving and phone use.

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