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BBB: Muskegon Ranks 13th In New Study On Scams and Money Loss

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A new study submitted to the Better Business Bureau shows the COVID-19 impact on scams and that minority communities are more likely to lose money to scammers.

These latest findings come from a research collaboration between the Better Business Bureau and researchers from the University of Minnesota and the University of Southern California.  The study analyzed scam reports from before and after the start of the COVID-19 pandemic and as they reviewed all the data they found Muskegon, Michigan ranked as the 13th “most” affected zip code from the scams in the U.S.

Here’s Troy Baker, with the Better Business Bureau serving Western Michigan.

“What they found that communities that were majority minority were the most likely to lose money to these scammers. And as they broke down Zip codes, the 13th most impacted in the United States, was Muskegon.”

Baker says for the BBB in Western Michigan, this came as quite a surprise.  However, it revealed that scam education is key.

“It really is a great opportunity for us to identify the risk factors.  The communities that need that support., give them that educational report.  The biggest resource is knowing what to watch for.”

Baker adds they may be s lightly ahead of the game as they are already reaching out to residents in Muskegon.

“It was something that jumped off the page for us when the info came in.  the good news is that we have been working with different organizations in the community. We’re already working in the community in some ways.  But this gives us the message that we need to intensify that and make sure that everyone who needs that information gets it.”

The BBB also says that further analysis of scams in 2020 will be released in an upcoming BBB Scam Tracker Risk Report-due out the first week in March.